Adopt A Grandparent (AAG) is proud to announce new partnerships with both Care England and the National Activity Providers Association (NAPA) – two of the most influential organisations in the UK care sector. These collaborations mark a significant step forward in expanding intergenerational connections across care homes nationwide, ensuring more residents benefit from companionship, conversation, and meaningful social engagement.
With so many older adults in the UK experiencing chronic loneliness, AAG’s work is more vital than ever. By partnering with these leading organisations, the charity aims to increase access to its volunteer programme, offering care homes a fully supported way to enrich the lives of their residents.
A Movement Backed by Industry Leaders
The National Activity Providers Association (NAPA) is the UK’s leading activity and engagement charity, working to improve quality of life through meaningful activities in care settings. Through this partnership, NAPA will support care homes in integrating AAG into their activity programmes, helping residents build relationships that enhance their mental and emotional wellbeing.
Meanwhile, Care England – the representative body for care providers across England – advocates for innovative solutions that improve care services and resident experiences. By becoming a Supporter Member of Care England, AAG is now positioned as a key resource for care providers looking to tackle loneliness and prioritise social connection.
The AAG Difference: A Simple, Effective Solution for Care Homes
AAG provides care homes with an easy-to-implement, fully safeguarded programme that manually matches residents with volunteers based on shared interests. These friendships are nurtured through a secure AI-powered platform, ensuring calls are safe, engaging, and beneficial to residents’ wellbeing.
Care homes that sign up gain access to:
· A structured, fully managed initiative that seamlessly integrates into existing activities.
· One-on-one video calls and ongoing engagement to create lasting social bonds.
· A proven approach to reducing loneliness, improving cognitive health, and increasing resident happiness.
· Endorsement from leading care sector organisations, demonstrating a commitment to innovation and resident wellbeing.
Shaleeza Hasham, Founder and CEO of Adopt A Grandparent, said:
“We are thrilled to be working with both Care England and NAPA – two organisations that share our commitment to improving quality of life for older adults. Loneliness should never be a normal part of ageing, and by joining forces with these sector leaders, we are making it easier than ever for care homes to introduce our programme and create meaningful connections for their residents. Together, we can ensure that no older person feels forgotten.”
AAG’s partnerships with NAPA and Care England mark a turning point in how care homes approach social engagement, bringing together industry expertise, volunteer support, and cutting-edge technology to tackle one of the most pressing public health challenges of our time.
How Care Homes Can Get Involved
Care homes across the UK are invited to sign up and join this movement to transform resident wellbeing. By partnering with AAG, care providers can offer their residents companionship, conversation, and a renewed sense of connection to the world around them.
For more information on how to register, visit www.adoptagrandparent.org.uk or contact the AAG team at hello@adoptagrandparent.org.uk.
