As AI redefines how we learn and TikTok replaces textbooks, new research suggests Britons are yearning for a more human kind of wisdom – the kind passed down, not downloaded.
A national survey, conducted by Censuswide for the charity Adopt a Grandparent has revealed that thousands of people across the UK are eager to learn from older generations – from real-life wartime stories (35%) to relationship advice (18.5%), traditional recipes (14%) and practical skills like DIY and crafts.
Yet despite this appetite, meaningful connection is lacking. Around one in six UK adults (16%) say they speak to someone aged 70 or over only occasionally or not at all. Among 16–24-year-olds, that number rises to more than one in four (28%), with just 8.5% having regular conversations with older people.
And while many are open to bridging the gap, barriers remain. More than one in five (22%) of respondents said they assumed they had “little in common” with older adults – a belief that could be closing the door on connection before conversations even begin.
David Annand, Head of Operations and Fundraising at Adopt a Grandparent, said:
“In a world full of noise, there’s something powerful about hearing a story straight from the source, unfiltered, unscripted, and irreplaceable.
“This research shows us that people are curious. They want to learn from those who’ve lived through history, built families, navigated hardship – people with wisdom that can’t be Googled.
“At Adopt a Grandparent, we’re not just trying to tackle loneliness, we’re creating a bridge. One that connects generations, restores mutual respect, and reminds us of the value of simply being heard.”
The findings come as the country recently marked Remembrance Day – a time when many reflect on legacy, memory, and the lessons carried by older generations. While digital platforms continue to accelerate communication, the lived experiences of Britain’s elders remain among the most under-shared, under-heard stories of our time.
Founded in 2019, Adopt a Grandparent matches older people in care homes, with volunteers of all ages for weekly, one-to-one video calls. Each match is based on shared interests, language or culture, and is supported by a safeguarded, AI-powered platform that also monitors emotional wellbeing.
The programme is free, and open to volunteers who want to make a meaningful difference – in as little as 30 minutes a week.
