Adopt A Grandparent has announced a powerful new partnership with Care Campaign for the Vulnerable (CCFTV), uniting two charities with a shared mission: to ensure that older people living in care are not only kept safe, but fully supported – emotionally, socially, and with dignity.
Unveiled at CCFTV’s Summer Networking Event at Signature Highgate on 19 June, the partnership reflects growing momentum within the care sector to place emotional wellbeing at the heart of quality care.
While CCFTV has long championed transparency, safety, and the use of safety monitoring to protect residents from neglect and harm, Adopt A Grandparent tackles a different – but equally pressing – issue: loneliness. Through its award-winning virtual friendship programme, the charity pairs older people in care with volunteers from across the UK and beyond for regular, meaningful conversations.
The AI-powered platform through which all Adopt A Grandparent calls take place monitors emotional engagement and supports safeguarding, helping to protect residents while fostering genuine connection. This added layer of reassurance gives care homes and families peace of mind that interactions are not only impactful, but secure.
“There’s a natural synergy between our work and CCFTV’s,” said David Annand, Head of Operations and Fundraising at Adopt A Grandparent. “Together, we’re reminding the sector that real care goes beyond meeting physical needs, it’s about helping people feel connected, respected, valued, and safe. This partnership represents a shared commitment to building a more compassionate care culture, where no one is left behind emotionally.”
Jayne Connery, Director at CCFTV, added: “Our mission has always been to promote transparency, safety, and dignity in care – and emotional well-being plays a vital part in this. Adopt a Grandparent is an inspiring initiative helping to combat loneliness and promote meaningful connections for older people living in care. CCFTV is delighted to support their work and look forward to collaborating on ways to further enrich the lives of residents and care communities.”
With loneliness increasingly recognised as a public health concern – particularly for people living with dementia – the need for consistent, personalised connection has never been more urgent. This partnership seeks to amplify that message, offering practical solutions for providers who want to nurture residents’ emotional wellbeing alongside their physical care.
The charities will work together on future campaigns, sector advocacy, and collaborative initiatives designed to strengthen compassion and connection across the care landscape.
