Community Go Purple for Jewish Care

Residents across Jewish Care’s care homes and members of the wider community of all ages have been participating in fun, purple-themed activities for Go Purple week from 5-11th February, raising awareness for Jewish Care, the largest provider of health and social care services for the Jewish community.

British TV broadcaster and barrister, Rob Rinder sent a message of support, saying, “I’m delighted to support Go Purple week, care is at the heart of all Jewish Care does and in these times especially, I’m inspired by seeing the way the carers of all faiths, no faiths, and all nationalities, give love every day to older people from our community.”

Across the entire week, Jewish Care invited supporters, staff, volunteers, and care home residents to dress head to toe in purple, ice a cake purple, paint their nails purple, share a purple-themed picture on social media, or even dye their hair for the occasion, all while raising awareness for Jewish Care and sending messages of support.

Yeladenu Pre-School enjoyed a purple themed, intergenerational Debutots session with Jewish Care’s Kun Mor and George Kiss care home residents at the Betty and Asher Loftus Centre.

Children from Alonim Pre-School Nursery created beautiful, hand crafted thoughtful, purple greeting cards for care home residents at Jewish Care’s Betty and Asher Loftus Centre to enjoy and Chava Heart, Jewish Care’s mascot, made a special appearance at Alonim to meet the children and collect their creations.

Head teacher, Patsy Maltz, said, “Alonim are so proud to support Jewish Care in their Go Purple awareness week. The children had fun crafting their own purple cards for Jewish Care residents and they enjoyed a special visit from their mascot, Chava Heart!”

Secondary school JCOSS students enjoyed lively lilac activities with lavender and baked purple cupcakes with members of Jewish Care’s Sam Beckman Centre for people living with dementia. At the Memory Way Café for people living with dementia and their family carers, everyone enjoyed Chava Heart biscuits with their tea at the Michael Sobell Jewish Community Centre, the charity’s Redbridge Jewish Community Centre hosted a lively, purple-themed karaoke party for members whilst the Singing for Memory group enjoyed dressing in purple for their tuneful get together.

Ellisa Estrin, Jewish Care’s Director of Fundraising & Marketing, says, “It is really great to see the community of all different ages taking part in Go Purple week to raise awareness of all the vital work Jewish Care does. I’d like to thank all the schools, nurseries, shops, supporters, care homes residents, community centre members and staff for getting involved in all the purple-themed activities and Rob Rinder for his support. It is a wonderful way to connect and engage with Jewish Care’s work supporting older people in the community”.


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