Signature Senior Lifestyle, a leading provider of luxury residential, nursing, and dementia care, has surpassed its fundraising target for dementia research charity BRACE, raising more than £25,000 throughout 2025.
With almost one million people in the UK currently living with dementia, research into early diagnosis, prevention, and treatment has never been more vital. For more than 30 years, Bristol-based charity BRACE has funded pioneering dementia research, supporting projects across leading institutions in England and Wales.
Signature partnered with the charity at the beginning of 2025, setting an ambitious fundraising goal of £25,000 to support BRACE’s invaluable work.
The partnership has seen a wide range of fundraising activities take place across its 10 care homes throughout London and the South East. These have included everything from afternoon teas and community concerts to snooker challenges and car washes, all organised and led by Signature colleagues and residents.
The partnership marks the first time BRACE has collaborated with a care home provider, highlighting a shared commitment to improving the quality of life for people living with dementia, both now and in the future, through research, care, and awareness.
Commenting on the fundraising efforts, Stephanie Bowie, Head of Sales at Signature Senior Lifestyle, said:
“I am incredibly proud of the efforts our teams, residents, and communities have made this year. We have gone above and beyond to raise an outstanding £25,000. Dementia care is an incredibly important part of what we do at Signature and supporting vital research through BRACE reflects our long-term commitment to improving the lives of those living with the condition.
“This funding will make a meaningful difference to BRACE’s vital work, and we look forward to continuing our support in the New Year.”
With the funds raised, BRACE will move closer to achieving its aims of understanding the causes of dementia in its various forms, enabling earlier diagnosis, and developing more effective treatments to support the people and families across the UK affected by the condition.
Liberty Harrison, Interim CEO at BRACE, added:
“We are hugely grateful for the extraordinary fundraising and support from everyone at Signature. Their enthusiasm, generosity and commitment to our partnership will make a real difference to our work driving forward vital dementia research. We’ve seen significant progress in dementia research in recent years, and support like this ensures we can keep that momentum going and continue working towards a brighter future for all those affected by dementia.”
Signature hopes to carry this momentum forward, with plans to continue supporting BRACE’s mission in 2026. With three new homes set to open next year, there will be even more opportunities for residents, families, and colleagues to get involved and support important causes like BRACE.
