New identity signals sharper focus on health and social care, strengthening support for learners and employers
Impact Futures has today announced its official rebrand to Tend™, marking the next stage of its journey as a dedicated training provider for the health and social care sectors.
The rebrand brings a new name, identity and vision, while retaining the expertise, people and programmes that have made Impact Futures a trusted provider across the UK. Tend’s promise is simple: Careers with heart, skills with purpose.
Simon Rouse, Chief Executive of Tend™, said:
“Tend™ is all about careers with heart and skills with purpose. The health and social care sector deserves a training partner that truly understands its unique challenges. Tend™ is dedicated solely to these sectors, we’re not a generic provider. We want Tend™ to be the client’s partner and the learner’s partner of choice.
Simon continued:
“We want every learner to become a Tend-trained™ professional, supporting every stage of the journey from learner to leader.”
Tend™ will continue to deliver apprenticeships, diplomas, and leadership pathways, co-designed with employers to meet sector needs. With a commitment to individualised learning and frontline expertise, Tend™ is setting a new benchmark for training in health and social care.
Kelly-Marie Harris, Chief Growth Officer of Tend™, added:
“Rebranding as Tend™ is more than a new name, it reflects our commitment and focus to the health and adult care sectors. These are industries under huge pressure, and our role is to stand alongside employers to help them attract, retain and develop their people. Tend™ is about giving organisations confidence and giving professionals the chance to progress at every stage of their career. Together, we are building the skills Britain needs to care.”
With the rebrand, Tend™ will remain part of Impact Futures Group, continuing its mission to support Britain’s critical service sectors by developing a new generation of Tend-trained™ professionals, learners equipped not only with technical expertise but with the values that make a real difference in people’s lives.
