Leading not-for-profit care provider Greensleeves Care has announced ‘Big Warm Up’ – a series of community events to celebrate those who care for others. To mark the new initiative, special gatherings are taking place across Greensleeves Care homes in England on Saturday 25 January 2025.
‘Big Warm Up’ will feature a range of activities to showcase the warmth, joy and community of caregiving and care settings. The day aims to celebrate caring in all its forms, and to offer accessible opportunities for individuals and families to engage with their local care home and the support available. Events include afternoon tea-style events, community shows and acts to inspire and pay tribute to warmth and care, and fun competitions. The celebrations are open to all ages and are free of charge.
‘Big Warm Up’ is part of Greensleeves Care’s ‘Warmth of Care’ campaign, which aims to guide older adults and families exploring care solutions in the colder months. Recent figures show that nearly 1 in 2 adults in England (47%) increase the assistance they provide to their older relatives during Winter*.
Paul Newman MBE, Chief Executive of Greensleeves Care, commented on the initiative:
“We know families often worry more about their loved ones in Winter. The start of a new year is also a prime time for reflection and planning ahead. For many of us, this may include considering what additional support we, or an older loved one, might need in the near future.
“At Greensleeves Care, we want families to access high-quality and person-centred care they feel good about. Through ‘Big Warm Up,’ we’re inviting everyone to experience the warmth of our care communities in a relaxed and accessible way. It’s a chance to connect in a shared celebration of all things caring and see firsthand how care homes are spaces where warmth, joy and togetherness thrive.”
The inaugural Big Warm Up and Warmth of Care – now in its second year – are part of Greensleeves Care’s growing commitment to spearheading national campaigns that expand the organisation’s social impact by supporting more families with care information and support.
For more details about the ‘Big Warm Up’ and to find participating homes, please visit: www.greensleeves.org.uk/BigWarmUp
