News Opinion social care Technology

Whose Data Is It Anyway?

Karolina Gerlich, Chief Executive, The Care Workers’ Charity

Karolina Gerlich, Chief Executive at The Care Workers Charity, explains why care workers are drawing the line on AI — and what must change to protect dignity, trust and professional judgement.

Artificial Intelligence is increasingly shaping how care is planned, delivered and monitored. From predictive analytics and digital care records to automated decision-support tools, AI is often presented as a solution to workforce pressures and system inefficiencies. Yet as AI moves deeper into adult social care, a fundamental question is coming into sharper focus: whose data is being used, and on whose terms?

For care workers, this question is not abstract. It goes to the heart of dignity, autonomy and trust, both for the workforce and for the people they support.

Care workers already operate in environments defined by high skill, responsibility, limited resources and intense scrutiny. The introduction of AI into this landscape risks adding another layer of pressure if it is deployed without care worker involvement, transparency or meaningful safeguards.

Data generated through care work is profoundly human. It includes intimate details about people’s health, behaviour, relationships and daily lives. When this data is repurposed for algorithmic systems, often without clear explanation or consent, care workers are reduced to data collectors rather than recognised as skilled professionals exercising judgement, empathy and ethical reasoning.

There is growing concern that AI tools may be used to monitor performance, standardise practice or make implicit judgements about risk and quality, without adequately reflecting the realities of care. Systems designed without care workers’ input risk undermining professional autonomy and reducing complex human relationships to metrics and scores.

Trust is central to care. People drawing on care trust care workers with their most personal information, their vulnerabilities and their stories. Care workers, in turn, must be able to trust that the systems they are required to use will not compromise those relationships.

Responsible AI in adult social care must therefore begin with clear boundaries. Care workers are increasingly clear that data gathered in the context of care should not be extracted, analysed or shared in ways that conflict with the purpose for which it was given. Consent must be meaningful, not assumed. Transparency must be genuine, not buried in technical language.

Crucially, care workers are also asking where accountability sits when AI influences decisions. If an algorithm flags risk, prioritises tasks or shapes assessments, who is responsible when harm occurs? Without clear answers, AI risks shifting liability onto care workers while stripping them of agency.

In response, care workers are drawing a clear line around how it should be developed and used.

In May 2024, care workers came together in collaboration with Oxford University’s Centre for Ethics in AI and The Care Workers’ Charity to develop guidance and a shared statement of expectations on the responsible use of AI, including generative AI, in adult social care. This guidance sets out clear expectations for employers, technology developers, local authorities, policymakers and regulators. It makes explicit that ethical AI must be grounded in the realities of care and shaped with care workers, not imposed upon them. Training, transparency and clarity are central to this approach. The full statement can be accessed via The Care Workers’ Charity website.

Care workers are calling for AI systems that support, rather than replace, professional judgement, for data governance frameworks that respect human rights and for design processes that embed their voices from the outset. They are also highlighting the risk that poorly designed digital tools could deepen existing inequalities, particularly for migrant care workers and those already subject to heightened surveillance and insecurity.

As AI continues to evolve, the sector faces a choice. Technology can either entrench existing power imbalances or help build a system rooted in dignity, trust and shared accountability. Care workers are clear about what responsible AI should look like: transparent, proportionate, rights-based and co-produced. Anything less risks eroding the very foundations of care.

The future of AI in adult social care is not simply a technical challenge. It is a moral one. Care workers are no longer willing to be passive subjects in decisions about data, technology and design; instead, they are asserting their role as ethical leaders in shaping innovation.

Further Reading

  • Care Workers’ Guidance and Statement of Expectations on the Responsible Use of AI in Adult Social Care (May 2024)
    Developed in partnership with Oxford University’s Centre for Ethics in AI and The Care Workers’ Charity.

Playbook

Shawbrook

Email Newsletter

Twitter

Video

Uniquely strategize progressive markets rather than frictionless manufactured products. Collaboratively engineer reliable.

Advertisement Small

About Author

Follow Me

Collaboratively harness market-driven processes whereas resource-leveling internal or "organic" sources. Competently formulate.

Calendar

July 2026
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  

RSS Meks Blog

  • How Adding Slack Bot Boosted Our Culture of Appreciation 3rd July 2024
    Sweet Kudos is a Slack bot that enhances employee recognition, rewards, and celebrations within your team. It empowers team members to express gratitude and appreciation effortlessly by giving virtual Kudos. The post How Adding Slack Bot Boosted Our Culture of Appreciation appeared first on Meks.
    Dusan Milovanovic
  • 10 Best Knowledge Base & Wiki WordPress Themes 2021 15th September 2021
    Running a successful online business requires an exceptional WordPress knowledge base theme that organizes documentation and helps customers. Customization options, intuitive navigation, unique layouts, and fast responsiveness are just some of the features you need. The following 10 WordPress wiki themes represent the best options for 2021 and beyond. Explore the full range to determine […]
    Dusan Milovanovic
  • How to increase WordPress Memory Limit (quick fixes) 16th June 2021
    Here is a post about how to increase the memory limit in WordPress. Allowed memory size exhausted error message showed up in your WordPress installation? No worries – this is one of the most common errors in WordPress. You can apply an easy fix by increasing the memory limit in your PHP. Table of Contents […]
    Dusan Milovanovic
  • How to use (and why) WordPress sitemap plugin 1st March 2021
    Did you know that by knowing how to use the WordPress sitemap plugin you can significantly improve your site’s visibility and traffic? Although it isn’t mandatory to have a sitemap on your site, having one significantly improves the site’s quality, crawlability and indexing. All this is important for better optimization, which is why we wanted […]
    Ivana Cirkovic
  • 22 free and premium podcast software for your show [2021 edition] 18th January 2021
    You’re determined to start or improve your podcast but don’t know which podcast software to use to really make it stand out? We’ve got you! #podcasting Top 22 free and premium podcast software for your show #WordPressTips #podcasting The post 22 free and premium podcast software for your show [2021 edition] appeared first on Meks.
    Ivana Cirkovic
  • Digital storytelling with WordPress – an all-in-one guide to make your web stories pop! 23rd November 2020
    Wondering how to improve digital storytelling with WordPress and build more awareness and exposure of your business? Let our guide lead the way. The post Digital storytelling with WordPress – an all-in-one guide to make your web stories pop! appeared first on Meks.
    Ivana Cirkovic
  • How to use WordPress autoposting plugin to improve your visibility and SEO? 10th September 2020
    Did you know you can use the WordPress autoposting plugin for your content efforts and improve not only your time management but your business and visibility as well? The post How to use WordPress autoposting plugin to improve your visibility and SEO? appeared first on Meks.
    Ivana Cirkovic
  • How to create a personal branding site? Step-by-step DIY guide 15th August 2020
    Looking for ways and means to create a personal branding site? Well, look no further ’cause we’re giving away all the how-to’s to do it yourselves! The post How to create a personal branding site? Step-by-step DIY guide appeared first on Meks.
    Ivana Cirkovic
  • Top 15 WordPress content plugins and tools to improve your visibility and rankings 16th July 2020
    Let’s take a look at some of the must-have WordPress content plugins and tools to use to improve both your UX and rankings. The post Top 15 WordPress content plugins and tools to improve your visibility and rankings appeared first on Meks.
    Ivana Cirkovic
  • WCEU 2020 recap – key takeaways from the biggest online WordPress conference 9th June 2020
    Missed WCEU 2020 and all the exciting stuff from there? Here are all the key takeaways and main points to remember so, take notes! The post WCEU 2020 recap – key takeaways from the biggest online WordPress conference appeared first on Meks.
    Ivana Cirkovic

Text

Distinctively utilize long-term high-impact total linkage whereas high-payoff experiences. Appropriately communicate 24/365.

Archives