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Taking Values-Based Recruitment to the Next Level

The current situation of the Care sector is clouded, by the seemingly insurmountable estimation of the need to recruit over 1 million workers by 2025. Everyone has one question on their minds – how are we going to recruit so many Care workers? Cohesion’s answer – the Social Care Recruitment Study.

The Social Care Recruitment Study is a collaborative effort between Cohesion and Aston University – being conducted by PhD student John Barratt.

Values-based recruitment is not a new concept – it’s been with us for some time now. Many organisations have found that focusing on an applicant’s values and strengths, rather than purely their previous experience, makes for better quality recruits.

“Recruiting the right staff results in lower turnover, but you have to get the recruitment part right – engage with candidates and employees as often as possible. If you can hold on to employees through that initial process, you tend to have them for quite a few years.”
Annette Baines, Skills for Care

What is currently lacking is any academia surrounding the concept of values-based recruitment – there isn’t any evidence of exactly which values have the most significant impact on a future employees’ quality of work, or their organisational tenure.

Cohesion began funding this ground-breaking research in the autumn of 2014. They whole-heartedly believe that the outcomes of this research will allow Care Providers to recruit the best Care Workers they possibly can. It is this belief that has driven them to be so passionate about the Social Care Recruitment Study.

The project is run over 3 years (2014-2017), with 3 empirical studies being conducted to gather information and data surrounding the recruitment and retention of good Care workers.

The first empirical study – Modelling and Measuring Carer Effectiveness. The aim of this study was to establish performance criteria and methods of measurement for Carers – they tested a set of rating items that can be used my managers, and others, to rate the performance of their Carers.

The second empirical study – Understanding Reasons for Turnover and Tenure among Carers. This study seeks to understand the reasons behind Carers either leaving their jobs, or staying at their jobs. This allows the study to understand the influencing factors beyond their values that impact the tenure of Carers.

The final, and main, study – A Longitudinal Study of Recruitment and Selection Effectiveness. This study began during May 2016, and is set to run for 18 months – studying the effectiveness of different recruitment and selection techniques. It will survey hundreds of Carers – from the point of offer, through to 12-18 months in their role. This will allow us to understand the link between values established at recruitment, and the quality and longevity of employment.

“It is becoming increasingly difficult to recruit within the Care sector, meaning that it’s becoming increasingly important to get the recruitment process right. We are all looking forward to the results of this project.”
Will Shepherd, CEO of Cohesion

After the results of the project have been analysed – John, Aston, and Cohesion, will produce a recruitment toolkit, to help Care organisations get ahead of the game with values-based recruitment. We believe that Cohesion’s Social Care Recruitment Study will revolutionise Care recruitment.

“There is nothing else like this out there. It’s really important, timely, and critical research that will have real impact over the coming years.”
Professor Stephen Woods, University of Surrey

There is still time to get involved – if your organisation would like to be involved in the project, gaining both early access to the study results and data based specifically around yourselves – please get in touch.

For more information, please visit http://cohesionrecruitment.com/resources/social-care-study
or contact Lee Burman on 0121 713 6956


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