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Podcast to help care operators increase occupancy with PR and marketing reaches 25 episodes milestone

Adam James, CEO, Springup PR
Springup PR’s founder Adam James

A podcast dedicated to helping care operators get more enquiries and increase occupancy faster through PR and marketing has notched up 25 episodes.

Operated by care marketing and PR agency Springup PR, a majority of the podcast’s episodes provide care operators with free vital PR, marketing  and sales tips and knowledge.

The podcast, hosted by Springup PR’s founder Adam James, aims to be a go-to resource particularly at a time when the sector aims to find proactive ways to recover occupancy after the misery of the Covid pandemic.

“Reaching 25 episodes feels like a landmark,” says Adam.

“We’ll now be pushing ahead with plans to increase the frequency of the episodes to ensure the podcast extends its range of useful advice on how care operators can engage with and reach more its target audiences looking for care for their loved ones.

“This is yet more relevant now because, with the worst of the Covid pandemic hopefully behind us, operators are turning their focus more on how to bring back confidence and trust through PR and marketing – and with it occupancy. The podcast’s mission is to help care operators achieve this goal.”

The podcast also features insightful interviews with specialists in a variety of care sector fields.

Experts include Joanne Balmer (BEM), CEO of Oakland Care; Debbie Harris of online directory Autumna; Fiona Hale of Coolcare; Tobi Alli-Usman of Smooth Digital, Derya Filiz, head of external communications at Anchor Hanover; Anthony Rae of Montane Care; and Paul Ridout of Ridouts Professional Services.

Subjects the podcast, available on iTunes, Spotify and similar platforms tackle include:

How Your Care Home Can Get Guaranteed Ongoing Positive Media Exposure

The Ultimate Guide To Selling Your Care Operator

How Digital Technology Can Better Manage Enquiries For Care Homes

How Online Directories Can Get Your Care Operator More Enquiries

How To Promote Your Care Homes During The Covid Pandemic

How To Re-Brand Your Care Operator – And Embed A Clear Mission, Vision And Values

*  How To Construct Your Care Home Website Landing Pages So Families Actually Make An Enquiry!

Why improving how you handle enquiries – particularly via phone – will increase conversion rate of enquiry to resident at your care homes

How Video Can Best Promote Your Care Homes

How To Launch And Promote A Successful Nursing Home Without Prior Experience

Springup PR runs “Fill Beds Faster” PR and marketing campaigns with care groups up and down the country.

It also hosts the only Youtube channel dedicated to helping care homes fill beds faster through PR and marketing. The channel now features more than 50 videos.

To see all Care Home PR And Marketing podcast episodes go here:


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