Learn Opinion unpaid carers

Take Care

Ruth Brown, Chief Operations Officer at home care franchise Home Instead UK

As part of Cares Week, Ruth Brown, Chief Operations Officer at home care franchise Home Instead UK, discusses the burden of family care on women.

Carers Week falls in June – it’s an annual campaign to raise awareness of the challenges faced by unpaid carers and the significant contribution they make to families and communities throughout the UK.

As a home care provider, we work alongside many family carers and we see the pressures they are under. We were interested to understand these people better and last year undertook a survey to explore this.

The findings surprised even us. 88% of family carers say they are neglecting their own health and wellbeing, 75% neglect their career and 86% feel guilty about not doing enough for their parents or children.

What it also revealed is that the burden of family care falls disproportionately on women who put in many more hours looking after elderly relatives than men do.

88% of females and 65% of men said there is greater expectation on women to meet caring responsibilities than men. Not surprisingly, 84% of females think we need to rethink the role of women as default carers in society – a view shared by 66% of males.

42% of male carers believe men are not doing enough to help with ageing parents and 62% of males believe women should demand the burden of care be shared more equally with men.

We launched a campaign, Take Care, as a result of the survey. We wanted to raise awareness of family carers and let them know that they are not alone and that help is out there.

One of the really interesting dynamics is that many family carers don’t see themselves as carers. And I speak from experience as I am one myself and see myself as a daughter, doing her bit to help her parents, rather than a carer.

This is picked up as part of the Carers Week campaign who specifically ask ‘Who is a carer?’. They spell it out ‘someone who provides unpaid care and support to a family member or friend’. This might seem obvious, but until you recognise and acknowledge that you are a carer, you won’t access the support that’s out there – because you think it’s for someone else.

Not surprisingly, Home Instead attracts many people who are family carers who join us as Care Professionals, bringing an invaluable amount of hands-on experience and an ability to connect with family members as well as their clients. After all, they are in the same situation and have a level of empathy that can’t be taught.

And it’s not just at an office level that we benefit from the lived experience of family carers. I’ve already mentioned that I’m one. At the time I joined Home Instead 14 years ago I was the primary carer for my grandma – now fast forward 14 years I am caring for my parents – primarily my Mum who is in the late stages of vascular dementia.  I truly understand and know the pressures of having my own family, a career and looking after my parents.

My story, “my why” is not unique at Home Instead.  It is the same story for many of our National Office team and our franchise owners too. The majority have experience of how difficult it is to juggle family and business life with care responsibilities. They have perhaps experienced poor care support and come to Home Instead because they want to make a difference.

So we have the facts; what do we do with them? We urgently need to rethink this default female carer role and I think our ageing parents would benefit from this as well as our siblings.

As a society we need a conversation about what needs to change to make this happen. Thank you to Care Talk for helping us to raise awareness of this issue.

@Homeinsteaduk

homeinstead.co.uk

Playbook

Shawbrook

Email Newsletter

Twitter

Video

Uniquely strategize progressive markets rather than frictionless manufactured products. Collaboratively engineer reliable.

Advertisement Small

About Author

Follow Me

Collaboratively harness market-driven processes whereas resource-leveling internal or "organic" sources. Competently formulate.

Calendar

July 2026
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  

RSS Meks Blog

  • How Adding Slack Bot Boosted Our Culture of Appreciation 3rd July 2024
    Sweet Kudos is a Slack bot that enhances employee recognition, rewards, and celebrations within your team. It empowers team members to express gratitude and appreciation effortlessly by giving virtual Kudos. The post How Adding Slack Bot Boosted Our Culture of Appreciation appeared first on Meks.
    Dusan Milovanovic
  • 10 Best Knowledge Base & Wiki WordPress Themes 2021 15th September 2021
    Running a successful online business requires an exceptional WordPress knowledge base theme that organizes documentation and helps customers. Customization options, intuitive navigation, unique layouts, and fast responsiveness are just some of the features you need. The following 10 WordPress wiki themes represent the best options for 2021 and beyond. Explore the full range to determine […]
    Dusan Milovanovic
  • How to increase WordPress Memory Limit (quick fixes) 16th June 2021
    Here is a post about how to increase the memory limit in WordPress. Allowed memory size exhausted error message showed up in your WordPress installation? No worries – this is one of the most common errors in WordPress. You can apply an easy fix by increasing the memory limit in your PHP. Table of Contents […]
    Dusan Milovanovic
  • How to use (and why) WordPress sitemap plugin 1st March 2021
    Did you know that by knowing how to use the WordPress sitemap plugin you can significantly improve your site’s visibility and traffic? Although it isn’t mandatory to have a sitemap on your site, having one significantly improves the site’s quality, crawlability and indexing. All this is important for better optimization, which is why we wanted […]
    Ivana Cirkovic
  • 22 free and premium podcast software for your show [2021 edition] 18th January 2021
    You’re determined to start or improve your podcast but don’t know which podcast software to use to really make it stand out? We’ve got you! #podcasting Top 22 free and premium podcast software for your show #WordPressTips #podcasting The post 22 free and premium podcast software for your show [2021 edition] appeared first on Meks.
    Ivana Cirkovic
  • Digital storytelling with WordPress – an all-in-one guide to make your web stories pop! 23rd November 2020
    Wondering how to improve digital storytelling with WordPress and build more awareness and exposure of your business? Let our guide lead the way. The post Digital storytelling with WordPress – an all-in-one guide to make your web stories pop! appeared first on Meks.
    Ivana Cirkovic
  • How to use WordPress autoposting plugin to improve your visibility and SEO? 10th September 2020
    Did you know you can use the WordPress autoposting plugin for your content efforts and improve not only your time management but your business and visibility as well? The post How to use WordPress autoposting plugin to improve your visibility and SEO? appeared first on Meks.
    Ivana Cirkovic
  • How to create a personal branding site? Step-by-step DIY guide 15th August 2020
    Looking for ways and means to create a personal branding site? Well, look no further ’cause we’re giving away all the how-to’s to do it yourselves! The post How to create a personal branding site? Step-by-step DIY guide appeared first on Meks.
    Ivana Cirkovic
  • Top 15 WordPress content plugins and tools to improve your visibility and rankings 16th July 2020
    Let’s take a look at some of the must-have WordPress content plugins and tools to use to improve both your UX and rankings. The post Top 15 WordPress content plugins and tools to improve your visibility and rankings appeared first on Meks.
    Ivana Cirkovic
  • WCEU 2020 recap – key takeaways from the biggest online WordPress conference 9th June 2020
    Missed WCEU 2020 and all the exciting stuff from there? Here are all the key takeaways and main points to remember so, take notes! The post WCEU 2020 recap – key takeaways from the biggest online WordPress conference appeared first on Meks.
    Ivana Cirkovic

Text

Distinctively utilize long-term high-impact total linkage whereas high-payoff experiences. Appropriately communicate 24/365.

Archives