The only video channel dedicated to helping care homes fill beds faster through PR and marketing techniques has now notched up 30 unique videos.
The Youtube channel, run by specialist care PR agency Springup PR, now features 30 videos providing care and nursing home operators with vital – and proven – PR and marketing tips on how to how to get more enquiries from prospective families, particularly self-funding families. The videos at the “Fill Care Home Beds Faster Through PR and Marketing” channel are presented by Adam James who heads work with care groups up and down the country on implementing PR and marketing techniques to help them get more enquiries, including during this Covid19 pandemic. “These videos are aimed squarely on providing tons of free useful advice and tips on how residential and nursing care operators can reach more of their target audience, particularly private pay families looking for care for their loved ones” says Adam James. “Everyone who works in care knows of the terrific work so many homes and their staff do – but desperately few care homes make sure they ‘get the word out there’ to their target audiences and families to celebrate and promote the care they provide, especially during Covid19, and so proactively seek more enquiries from families. “A leaflet drop here and there may be useful. But it’s not a long-term results-driven strategy. “If any care or nursing home operators want to watch free videos demonstrating implementable ideas on how they can get more enquiries, they have the resource.”
The 30 videos featured on the “Fill Care Home Beds Faster Through PR and Marketing” channel include:
· How One Nursing Home With “Requires Improvement” CQC Status Filled 20 Beds Faster
· 7 Vital – And Proven – PR And Marketing Methods To Fill Your Care Or Nursing Home Beds Faster
· Should You Promote That Your Care Homes Are Covid-Free?
· Why “Protection, Trust And Care” Are 3 Vital Communication Messages For Care Homes During Corona
· Power-Packed PR For Your Care Home To Reach 100,000 People With Just 6 Stories Showcasing Your Care
· How Your Care Home Can Get Contact Details Of Prospective Families
· How No One Method For Care Home Marketing Works
· How 1 Care Home Promoted Itself To 58,612 People In 7 Days On Facebook To Get New Residents
The “Fill Care Home Beds Faster Through PR and Marketing” channel is available at: https://www.youtube.com/channel/UCv32LpMvWPNa0GttwMtf3Bg
