News Opinion

Challenging Ageism

Dr Carole Easton OBE, Chief Executive, Centre for Ageing Better

As I write this, issues around equality have been brought into sharp focus by the row about the BBC. The inequity in salary levels between male and female presenters is not only unacceptable in an era of the Equality and Human Rights Act it is also a serious impediment to the development of talent. If we constantly discriminate ultimately the whole of society is the loser.

What was interesting to me about the BBC debate was the amount of publicity generated by the issue. However unacceptable this disparity in pay between a group of highly paid elites might be, there is a far more serious and wide ranging type of inequality, which is affecting millions, and which gets almost no coverage.

Within the Equality and Human Rights Act, age is a protected characteristic, and yet ageism is the only form of discrimination that does not seem to be challenged by anyone. The ageism inherent in our society is so ingrained, that you hear comments made about older people that would cause huge indignation if they were being applied to other protected characteristics such as race, gender, sexuality, or disability.

One of the biggest areas of age discrimination is in social care. Older people are getting a very poor deal from the system, and they are receiving a level of support that would not be tolerated by other groups.

It is interesting to note that many older people have to pay for their care, yet the reason they need social care is because of a health condition that impacts on their ability to look after themselves. Yet, just because you are old, the system redefines the health needs as being social care needs, and requires you to pay for them.

This is not done when children who are disabled require specialist services. Sometimes they have rich parents, but this is not taken into account when services are being allocated. It is also interesting to note that for other client groups, the notion of personalised commissioning is the norm, yet for older people services, they are usually commissioned on block contracts, not individually tailored care packages.

The Association of Directors of Adult Social Services (ADASS) recently reported that in some areas the spend on learning disability services will outstrip the spend on older people’s services. When you consider the difference in the numbers of people, it shows that there is a very different approach between services for younger people and those for older people. It is my belief that everyone should be treated as an individual and respected and supported according to their needs. We currently have significant inequalities in the social care system and they need to be challenged.

It is also very disappointing that organisations that are set up to defend equalities, such as the Equality and Human Rights Commission, have done little or nothing to challenge the inequalities in social care. It is now several years since the act was applied to government services, and yet the silence from this organisation has been deafening.

If we are going to aspire to a system that is focused on the needs of the individual, we must start challenging ageism, and ensuring that older people receive services that are appropriate to their needs and equal to the support given to other groups.

Ageism is one of the last taboo subjects and it is time that it was challenged.   Social care would be a good place to start.

 

 

 

 

Playbook

Shawbrook

Email Newsletter

Twitter

Video

Uniquely strategize progressive markets rather than frictionless manufactured products. Collaboratively engineer reliable.

Advertisement Small

About Author

Follow Me

Collaboratively harness market-driven processes whereas resource-leveling internal or "organic" sources. Competently formulate.

Calendar

July 2026
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  

RSS Meks Blog

  • How Adding Slack Bot Boosted Our Culture of Appreciation 3rd July 2024
    Sweet Kudos is a Slack bot that enhances employee recognition, rewards, and celebrations within your team. It empowers team members to express gratitude and appreciation effortlessly by giving virtual Kudos. The post How Adding Slack Bot Boosted Our Culture of Appreciation appeared first on Meks.
    Dusan Milovanovic
  • 10 Best Knowledge Base & Wiki WordPress Themes 2021 15th September 2021
    Running a successful online business requires an exceptional WordPress knowledge base theme that organizes documentation and helps customers. Customization options, intuitive navigation, unique layouts, and fast responsiveness are just some of the features you need. The following 10 WordPress wiki themes represent the best options for 2021 and beyond. Explore the full range to determine […]
    Dusan Milovanovic
  • How to increase WordPress Memory Limit (quick fixes) 16th June 2021
    Here is a post about how to increase the memory limit in WordPress. Allowed memory size exhausted error message showed up in your WordPress installation? No worries – this is one of the most common errors in WordPress. You can apply an easy fix by increasing the memory limit in your PHP. Table of Contents […]
    Dusan Milovanovic
  • How to use (and why) WordPress sitemap plugin 1st March 2021
    Did you know that by knowing how to use the WordPress sitemap plugin you can significantly improve your site’s visibility and traffic? Although it isn’t mandatory to have a sitemap on your site, having one significantly improves the site’s quality, crawlability and indexing. All this is important for better optimization, which is why we wanted […]
    Ivana Cirkovic
  • 22 free and premium podcast software for your show [2021 edition] 18th January 2021
    You’re determined to start or improve your podcast but don’t know which podcast software to use to really make it stand out? We’ve got you! #podcasting Top 22 free and premium podcast software for your show #WordPressTips #podcasting The post 22 free and premium podcast software for your show [2021 edition] appeared first on Meks.
    Ivana Cirkovic
  • Digital storytelling with WordPress – an all-in-one guide to make your web stories pop! 23rd November 2020
    Wondering how to improve digital storytelling with WordPress and build more awareness and exposure of your business? Let our guide lead the way. The post Digital storytelling with WordPress – an all-in-one guide to make your web stories pop! appeared first on Meks.
    Ivana Cirkovic
  • How to use WordPress autoposting plugin to improve your visibility and SEO? 10th September 2020
    Did you know you can use the WordPress autoposting plugin for your content efforts and improve not only your time management but your business and visibility as well? The post How to use WordPress autoposting plugin to improve your visibility and SEO? appeared first on Meks.
    Ivana Cirkovic
  • How to create a personal branding site? Step-by-step DIY guide 15th August 2020
    Looking for ways and means to create a personal branding site? Well, look no further ’cause we’re giving away all the how-to’s to do it yourselves! The post How to create a personal branding site? Step-by-step DIY guide appeared first on Meks.
    Ivana Cirkovic
  • Top 15 WordPress content plugins and tools to improve your visibility and rankings 16th July 2020
    Let’s take a look at some of the must-have WordPress content plugins and tools to use to improve both your UX and rankings. The post Top 15 WordPress content plugins and tools to improve your visibility and rankings appeared first on Meks.
    Ivana Cirkovic
  • WCEU 2020 recap – key takeaways from the biggest online WordPress conference 9th June 2020
    Missed WCEU 2020 and all the exciting stuff from there? Here are all the key takeaways and main points to remember so, take notes! The post WCEU 2020 recap – key takeaways from the biggest online WordPress conference appeared first on Meks.
    Ivana Cirkovic

Text

Distinctively utilize long-term high-impact total linkage whereas high-payoff experiences. Appropriately communicate 24/365.

Archives