Aroma Care Solutions Develops Unique Product Range Tailored to Ever-Growing Care Market
A new range of personal and home care products is set to revolutionise the health and wellbeing industry by providing a touch of luxury for people receiving care whilst offering a practical solution for carers
Designed by Aroma Care Solutions, the range is aimed at elderly, sick or disabled people and their carers. It combines nurturing natural ingredients and exquisite aromatherapy to create practical, effective solutions banishing daily indignities such as incontinence or accidents.
Created by experts with backgrounds in aromatherapy and industrial cleaning, Aroma Care Solutions uses long-lasting fragrances, making life easier for the carer and giving a boost to people in their care.
The extensive range is the first of its kind on the market, encompassing both personal care and care around the home.
Its launch comes at a time when the care industry is reaching crisis point with the number of carers set to rise from seven million to over 10 million within the next 12 years with more than a million people over the age of 65 needing round-the-clock care during the next 20 years, according to recent research by Newcastle University and the LSE.
The Aroma Skincare Solutions range is ethical and gentle, with fragrances to help calm, soothe and uplift spirits.
The premium products include the Hand and Nail Barrier Formula, Nose Guard Aromatic Balm, English Florals Hair and Body Wash, Fresh Green Handwash, English Florals Hand and Body Lotion, Organic Rose Water Spritz and English Florals Hand Sanitiser.
The Aroma Homecare Solutions range comprises ethical, gentle products designed to revive the body and mind while keeping the home clean and protected.
Within the range is the ground-breaking Bio-Enzyme Odour Management Formula, which not only manages but eradicates malodours caused by bodily fluids on textiles, sinks, baths, showers, plug holes and wet rooms; the Antibacterial Hard Surface Cleaner, which leaves surfaces around the home hygienically clean with an exquisite fragrance; Protective Loo Guard, an antibacterial, fresh-smelling liquid leaving the loo thoroughly cleaned; Absorbent Aromatic Granules, which help with the clean up of bodily fluid spills, and Deodorising Powders for Carpets, a floral scented solution.
Aroma Care Solutions is the brainchild of co-founders Julie Foster and Quentin Steele.
An expert aromatherapist and perfumer, Julie had spent a considerable amount of time caring for a close relative with a terminal illness. During this time, she was surprised at the lack of products which could enhance the experience of carers, and to help maintain the dignity and self-respect of people being cared for. She felt much more could be done to provide a pleasant-smelling environment for patients and surroundings alike, cutting out the associated medical odours.
It was by chance that Julie later crossed paths with London businessman Quentin Steele who has a pedigree of 30 years in the cleaning industry with specific expertise in hygiene and odour management. Between them they identified a much needed niche in the market and Aroma Care Solutions was formed.
Quentin said: “We know there is a need for the home and personal care range but the problem here in the UK is that it is not within our nature to talk about our problems. So, if someone asks how your mother is, you naturally say OK and leave it at that. It would be very un-British for us to expand on the problems we face in looking after her.
“Therefore, dignity and discretion are at the very heart of our solutions and this gap in the market has never really been identified.
“Our beautiful fragrances are the sort you would expect in high quality creams and lotions, giving individuals a treat whilst solving a practical problem.”
Julie added: “Many of us would never expect to find ourselves having to care for someone, but the reality is there are millions of us looking after relatives or close friends. And this number will continue to increase.
“It is well documented that our population is growing older. And with ever increasing care home fees and rising property prices, more and more of us are choosing to keep our loved ones at home with us, expanding our properties to build an annex, rather than spend £1,500 a week on care.”
Sample products available on request.